Jim Peters, a principal in Ristino/Peters, Inc. Strategic Communications, is an expert in strategic communications planning and issues management. His services include organizational communications audits, plans for developing effective internal and external communications procedures and approaches, and guidance in preparing for and dealing with complex public issues. He most recently served as director of communications and public affairs for Lifespan, headquartered in Providence, Rhode Island. In this position, Peters was responsible for all corporate communications, marketing communications, issues management and public policy activities on behalf of the system and its affiliates.

He began his career in agency public relations as an account executive, writer and director of sponsored documentary films. He has won many national and international awards for a wide variety of projects, films, scripts, and publications and has consulted on numerous communications projects for governmental, political, corporate and non-profit clients.