April 17, 2017

There’s a lot of buzz about content factories. It’s a term of art that eludes airtight definition but obviously implies MORE content and content produced efficiently. Taken as a given is the idea that the content will be appropriate and will ultimately deliver marketin...

April 4, 2017

Ever get the feeling you’re surrounded by a world in the midst of a huge, adolescent identity crisis? Don’t you sometimes feel you’re back in middle school, where everyone is trying on new roles daily, desperately seeking the one that fits just right?

Congratulations! Y...

March 22, 2017

I’m obsessed with writing short. And not because I’ve got very little to say, but rather, because I realize that today’s lightning-paced lifestyles demand brevity. In our constant rush to text, tweet, email or blog our latest news, however, clarity cannot be sacrificed...

Back in the days of the original Internet boom, right around the turn of the millennium, everyone was familiar with the expression Content is King. It seemed that the new medium literally gobbled up written content; it could hardly be produced fast enough to fill the n...

January 15, 2017

A key to making your content "sticky" is making information accessible, not just easy to find but easy to comprehend. Unfortunately, too often, "behind the firewall" mentality rules and what ends facing the outside world is too much cyber-speak, geek-speak or some othe...

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