Short-form writing demands clarity
I’m obsessed with writing short. And not because I’ve got very little to say, but rather, because I realize that today’s lightning-paced lifestyles demand brevity. In our constant rush to text, tweet, email or blog our latest news, however, clarity cannot be sacrificed. And therein lies the rub. Today more than ever, brevity and clarity must work in tandem to grab a reader’s attention and deliver something in return. Word choices matter, but choosing the right words takes tim