Content factory? How about messaging atelier?
There’s a lot of buzz about content factories. It’s a term of art that eludes airtight definition but obviously implies MORE content and content produced efficiently. Taken as a given is the idea that the content will be appropriate and will ultimately deliver marketing results. I’m reminded of a shirt I saw an electrician wearing. It bore a printed message: You can have the job done: -- Fast -- Good -- Cheap (Pick two) Variations of that message have been offered facetiously
What's Your Story?
Ever get the feeling you’re surrounded by a world in the midst of a huge, adolescent identity crisis? Don’t you sometimes feel you’re back in middle school, where everyone is trying on new roles daily, desperately seeking the one that fits just right? Congratulations! You’ve hit the nail on the head. Modern, digital culture is currently careening through a not-always-comfortable adolescence, with one foot still in the traditional, non-digital era and another stepping into dig